Shore to Shore/Rural Talks to Rural
WELCOME to SHORE TO SHORE (S2S)…
…a project that grew from something called Rural Talks to Rural (R2R). In October of 2024 Evan Butler, Joanie Cranston, and Kelly Vodden traveled from their home in Newfoundland to come to rural Ontario and present some of the rural story going on in Western Newfoundland. It was great to have them there with all of that imagination, good human spirit, and we started to have conversations about what an R2R might look like in Western Newfoundland. And…
…Shore to Shore was born.
We ‘d like to warmly invite you to join us for a series of gatherings taking place in Western Newfoundland from June 16 to 23, 2026.
Three organizations, the Canadian Centre for Rural Creativity, the Canadian Rural Revitalization Foundation, and the North Atlantic Forum, are bringing their conferences together across three Western Newfoundland communities, in partnership with Memorial University, Grenfell Campus, and local community partners. Working with the good people of Corner Brook, Norris Point, and the Benoit’s Cove First Nation in Elmastukwek Bay of Islands Flat Bay, we will share ideas, explore relational wellness, and honour local knowledge. We will share some meals, go for walks, and together have a conversation grounded in place, and focused on present realities and future obligations.
Stay tuned to this page as more information will be rolling out again soon.
Thanks,
Pete Smith
Co-Director Shore to Shore
peter@ruralcreativity.org
website: ruralcreativity.org
What follows are some responses/reflections on R2R24 held in Blyth, Ontario – a rural village of 1003 people in the rolling hills of North Huron Township
“R2R is the best conference I attend. Year after year, it effortlessly stokes the intellect, readies us for emerging opportunities and challenges, raises our sights toward a better future together, and affords us our messy human emotions all the while. The food is great. The people even greater. Thank you to everyone who puts their hearts into making R2R such a pleasure – your team are amazing!! I’m already fantasizing about Shore to Shore!” Marjorie Brans
“My time in The Art Gallery was amazing, and fielding questions from attendees about Two Row on the Grand was fulfilling and much thanks to you, Pat “Flash” Flood and Cathy Nosaty for supporting me. The story circle with Wendy and Ailsa was quite an adventure as none of us knew how it would go! But it was great. Now, here’s something to admit to you…. A few like- minded folks supported idea- sharing and discussion with me during the Pro Action Cafe… about how to get a documentary film made on Year 10 of Two Row on the Grand. We just gravitated towards each other in a very simple and organic way. Again, I felt supported and came away with a few ideas, networks, and connections. A great learning opportunity for me, and a big thank you to all who made it happen!” Ellie Joseph, Two on the Grand at Six Nations
“I was thrilled to recently participate in the Pathways to Practice (P2P) session on Friday, October 18th, which took place from 9:30 to 11:30 on Day 3 of the Rural Talks to Rural (R2R) conference. During the session, I had the opportunity to engage in meaningful conversations focused on welcoming, attracting, and retaining newcomers in rural Ontario. What made the discussion particularly compelling was the exploration of this issue from multiple perspectives, including research and government programs. A key insight from the discussion was that strategies effective in urban areas may not be practical for rural regions, and this distinction should be reflected in government programs aimed at supporting newcomers. Thank you to the organizers for putting together such a meaningful event.” Rana Telfah PHD graduate U of G
“This year the R2R24 Conference was such a beautiful event – connecting, networking with fascinating people. For Gateway (Centre for Excellence in Rural Health) having five rural research chairs participating was a highlight and as always the great energy and fun on the 10 year anniversary of R2R was extra special. I love that you love our precious Huron County!” Gwen Devereaux – Founder of Gateway.
“Thank you so much for the honor of having me speak to these lovely R2R folks! I had no idea what to expect, but I enjoyed my time here very much. What a fun and well-run conference.” Wendy Wong, keynote R2R24 – author of We the Data
What Peter Smith, Casandra Bryant, and the Canadian Centre for Rural Creativity achieved during the Rural Talks To Rural conference was illuminating and generative. The conference brought together seemingly disparate groups of entrepreneurs, academics, artists, activists, students, policymakers and citizens and exposed a network of connective tissue that radiates from a shared love of the land and a passion for the rural experience. The itinerary was unique and informative, inviting participants to engage with familiar topics through new and unexpected perspectives. The CCRC illuminates the power of individual lived experience and the generative potential of changing the lens through which you view any issue. Often, transformative action begins with the slightest shift in perspective. R2R offers participants a fresh perspective on the land they love and the change they envision.
Thank you, all. Dylan Roberts
“I have attended every R2R conference and always come away feeling reinvigorated by interacting with rural people who love rural people.” Jim Ginn, Mayor of Central Huron.
“I had an amazing time at R2R – as a Capacity Development and Extension student, this was an incredible opportunity to see how the theories and practices I am learning in the classroom play out in real life settings. I gained practical skills through the hands-on workshops, and met really incredible people doing important community development work. I would highly recommend this conference to students!” Sarah Douglas – student delegate
“Big thanks for your exemplary leadership through the conference (organization and delivery)
The R2R conference serves as a powerful reminder of the strength and resilience of rural communities. Through shared stories, innovative ideas, and meaningful dialogue, we are building a future where collaboration and creativity are the cornerstones of rural prosperity. I leave this gathering inspired and energized by the people who continue to shape the future of our rural landscapes.” Wayne Caldwell – U of Guelph
“The diversity and resilience of rural communities continues to amaze. R2R24 showcased the ingenuity, perseverance, and creativity of rural people and places. The gathering served as a powerful reminder of our collective power and responsibility to the future of rural places.” Dr. Ryan Gibson – U of Guelph
“I am still under the spell of our time in Blyth. Thanks again to you, Cas and the CCRC’s many stars for a rich three days.” Alex Ivanovici – co-artistic director Porte Parole Theatre
“On behalf of Brett Watson, Annabel Soutar and the whole Porte Parole team, I would like to express our heartfelt gratitude to the many fascinating delegates, speakers, volunteers, community members and chefs that made the three days spent in Blyth one of the most potent expressions of community I have ever been a part of. So many keepers of the flame of connection were in attendance at R2R24. A special thanks to Peter « yes, we can » Smith for having the courage to step into the shadows of conflict without a net, and inviting us to curate The Assembly Live: Rural Canada at R2R24. This invitation to explore the potential of The Assembly platform to mediate live exchanges between people of varying or opposing views really was »Exploring our differences together ». To the 4 participants, Katrina, Marjorie, Angela and John: your charisma, self-respect and respect of others kept it clean but honest. Thank you for trusting us, and showing up so beautifully. To Patrick Michell, who embodies spiritual resiliency… whose words tickle us as we turn to face the challenges of the road ahead, hats-off for finding a way to be heard. We received a lot of constructive feedback from delegates and we can’t wait to apply the many lessons learnt to future iterations. To all involved in making R2R24 so welcoming, inspiring, honest and hopeful. Thank you!” Alex Ivanovici Co-AD Porte Parole
“I couldn’t really imagine what your conference was like until I was there. All I can say is there was surprise and delight in so many corners and the people were wonderful.” Marcia Ruby, Volunteer
“It was a privilege to be invited to attend for Rural2Rural biannual conference in Blyth Ontario. This provided an opportunity to learn and to share learning from experience in Scotland. It was also great to be involved in the hosting team, bringing participatory leadership approaches which helped in facilitating conversations that matter. There was a real buzz during the workshops and a whole host of challenges, opportunities and actions outlined to continue the momentum from the event.” Ailsa Clark – Highlands and Islands of Scotland
– I really appreciated the opportunity to attend; I only wish that my schedule had allowed me to attend the full conference instead of only the last day.
– It was wonderful to be immersed in the beautiful landscape of southern Ontario at such a beautiful time of the year; the endless fields reminded me of the ocean. Traveling with a knowledgeable guide like Kelly enabled me to understand the history and the evolving context of agriculture in this part of the country.
– The one day of the conference that I was able to attend (Friday October 18th) enabled me to make extremely valuable connections, especially with Gwen Devereaux from the Gateway Center of Excellence in Rural Health; we hope to build on this connection and create a relationship to exchange knowledge and resources. I also got to meet many people who were interested in learning more about the Old Cottage Hospital and what we are trying to achieve. I was surprised at how many people were already familiar with the project, many of whom had actually visited the site (through the GMIST program – Gros Morne Institute of Sustainable Tourism).
– I was impressed with the strong relationships that have been established and the important contributions that Credit Unions bring to the table. They are a valuable resource in rural areas. k
– Finally, it is always refreshing to be in the company of Peter Smith whose passion and enthusiasm for sustainable rural development is inspiring and uplifting. Joannie Cranston, Norris Point, NFLD
“The CCRC Rural Talks to Rural conferences continue to provide world-class discourse on the important contributions of rural perspectives in shaping how the best ideas of communities can lead to better futures for us all. P.S. This quote is my own. It was NOT AI generated.” Paul Nichol – Community Futures Huron
“Amazing work on the R2R24, AGAIN! After 10 years the R2R conference continues to build on its reputation of being a productive time of pondering, learning and engaging in conversations all things rural.” Ben Gingrich – owner Coastal Coffee
“I thoroughly enjoyed the conference and had wonderful gatherings with so many like- minded people. Again, thank you for the opportunity to experience this event.” Ellie Joseph, Two Row on the Grand/Six Nations
“We were delighted to host the Rural Talks to Rural Conference, organized by the Canadian Centre for Rural Creativity in our township last week! From inspiring and informative assembly, and workshops to engaging G2G trails and the R2R Art Gallery, it was a fantastic opportunity to connect, share ideas, and collaborate with so many passionate individuals. The insights gained and the relationships built will undoubtedly strengthen our communities moving forward. Looking forward to more events like this that bring us together!” North Huron Municipality
“I left R2R20024 with much to reflect on and act upon. So many great conversations and diverse perspectives that challenged many of my assumptions, and it is always good when one’s assumptions are challenged as it helps us see more clearly. A big thank you to the Canadian Centre for Rural Creativity.” Al Lauzon
“Always a joy to be included in the magic of an ‘R2R’ event! Thank you to the entire crew!” Ashleigh Weeden
“What a spectacular way to spend time with like-minded rurally-focused humans! Thank YOU, your dedicated team and all the speakers, panelists and facilitators. I’m still processing the teachings and learning. 🙏🏻 ❤️” Shauna Rae
“A wonderful, thought-provoking few days as always. The most amazing conversations and connections. Thanks Peter and Cassandra for all your efforts!” Belinda Wick-Graham
“Thanks Casandra and Peter for a wonderful event full of intriguing ideas and fabulous people! A lot to think about.” Gordon Duff
“Beyond the people I met (which is usually the highlight of any summit or conference) my highlight at R2R24 was the Porte-Parole session. It was truly mind-blowing. I don’t know how much time was put into the selection of the remarkable, and remarkably different, 4 ‘diners’ or if this happens always, but I got insights from this which surprised me – given my age and experience.” Randall Howard
“I’m a HUGE fan of the conference:
• I love the dialogue and the facilitation of dialogue.
• I love the academic slant of the keynote speakers.
• I love the cultural activities BIG TIME and the fact that the facilitators also participate in the conference.
• I love the breakdown of issues and the opportunity to explore each 1:1 or within small groups.
• I love the food;)
• Above all, I love the people.
I think that you and your team are talented at putting together a provocative and enriching conference that is worth every minute of my time. I come out with a great appreciation of the issues explored at the conference and great new friends, acquaintances. I think the event is really really well organized – relaxed but efficient. Of course, I plan to be at the next R2R and I’m going to guess that the conference will continue to grow. I feel that R2R has the potential to become a national, agenda setting conference. R2R certainly sets my agenda as I continue to work on local news stability for small communities in Canada. Sincerely, Ariel Freiman.”
“In three days, R2R packs in a solid week of interaction, information and inspiration. Connecting with people of very disparate backgrounds — business, non-profits, artists, and government representatives — all with the same focus of sustaining and developing rural spaces, left me with a strong sense of hope and creative drive. I’m eager to return to the next conference, but in the meantime, I’m equally inspired to do more for the rural area I call home.” Evan Butler NFLD
“The Rural Talks to Rural Conference 2024 in Blyth was a highly engaging event that focused on the unique challenges and opportunities that are faced by rural communities. Attendees were able to participate in several insightful discussions across a variety of topics, gaining insight from other attendees with diverse backgrounds. I am grateful for the opportunity to attend, as it allowed me to deepen my understanding of rural issues and the various barriers that these communities face. Neeliah Lewis, student researcher, Gateway Rural Health
“I have been creating short documentaries around the Rural Talks to Rural Conference dating back to the first one in 2016. At the time my business was only two years old, and I was nowhere near as experienced as I am now. The CCRC was the first organization to give me a chance at such a large project, and it began a long and rewarding partnership between my business, and the CCRC. It has been a privilege to witness years of great conversations and comradery. R2R continues to be one of my favourite projects to work on in my now decade long career. I look forward to presenting the Doc on R2R 24, and attending the 10th anniversary of the conference in 2026!” Nick Vinnicombe
“It was fantastic to be invited as part of the facilitators team for R2R24 in Blyth, Ontario. Traveling from Belfast, Northern Ireland, I was unfamiliar with the particular issues alive for rural communities in Huron County, and wider Ontario and Canada, and I was keen to come with my ears and eyes wide open to learn. We designed participatory elements into the conference that created ample space and time for small group discussions, making this a real ‘Rural Talks to Rural’. We captured or ‘harvested’ key insights from these conversations on our visual landscape, anchored into the local landscape and context by an illustration of the G2G trail. Watching this visual landscape grow over the course of the conference, participants could track the trajectory of conversations, see patterns and trends emerge from these conversations, and get brought up to speed if they joined one or two days into the event. Three days is a short time, but we made a good start into important conversations that need to happen at this time, crossing community divides and diving into challenges we’re not used to discussing. It was a valuable, inspiring time full of learning for myself, and the many participants that joined us.” Stephanie Heckman, Facilitator R2R24, Belfast Northern Ireland
“Attending the Rural Talks to Rural 2024 (R2R24) conference was an enriching experience, where shared stories from all over the world sparked new ideas. I am grateful for the opportunity to connect and engage with passionate community members to discuss unique challenges. R2R24 not only inspired me but also reaffirmed by commitment to fostering growth, development, and connection in rural areas.” Meagan Tamming, student researcher, Gateway Rural Health
ON ASH’S KEYNOTE
“Thank you for sharing your own stories in your open and courageous keynote! I deeply appreciate your calls to action and emphasis on listening to and responding to all stories. So well done!!” Jen Pacoskie
“This is really beautiful. Stories are so important—the good ones and the ‘cringy’ ones. And fear teaches us so much! Thanks for sharing your authentic self always! ❤️” Diana Parks